Luis Francisco
I help retired athletes reclaim their prime body and performance for life, not just a season.
To spark the drive and build the identity of athletes across every phase of their life. Unapologetically. Forever.
Letting athletes know that they can still perform at the highest level without having to chase a ring or championship because life is the biggest championship you can win.
Apply for
1-on-1
Coaching
Work with me 1:1 and build the body that carries you through the next half of your life.
Once you apply, we will schedule time together to discuss what coaching will look like for you. Can't wait!
Freebie Title
Add in Description of what they will be getting or what problem will be solved with this lead magnet.
Retired Athlete Coaching
Free Quiz · 2 minutes
Find Your
Next
Competition
You didn't stop being an athlete — you just lost your arena. Answer 7 questions and we'll match you with the fitness sport that fits your background, personality, and goals.
The 5-Day
Athlete Training
Blueprint
You spent years training for a season.
A coach. A schedule. A team. A reason.
This blueprint gives you all of that back.
my mission
To spark the drive and build the identity of athletes across every phase of their life. Unapologetically. Forever.
Letting athletes know that they can still perform at the highest level without having to chase a ring or championship because life is the biggest championship you can win.
Client
Transformations
Not Sure
How Much To Eat?
Skip the guesswork!
I'll calculate your macros for FREE, just click the button below and fill out the form and I will get back to you within the next 24 hours!
Apply for
1-on-1
Coaching
Work with me 1:1 and build the body that carries you through the next half of your life.
Once you apply, we will schedule time together to discuss what coaching will look like for you. Can't wait!
Client
Testimonials
Lisa W. 59 yrs
"I've lost 25 pounds!"
Working with Kendra since June 2025 has been truly transformative. With her support, I’ve lost nearly 25 pounds, reached my body composition goals, and become stronger both physically and mentally. She has an incredible ability to challenge me while also showing grace during weeks I felt stuck or discouraged. Kendra listens, educates, and genuinely cares. I’ve felt supported, confident, and proud of the consistency I’ve built; I’m so grateful for her guidance.
Molly S. 47 yrs
"What I was doing wasn't working."
I started following Kendra on Instagram for her positive attitude and realistic, evidence-based advice, and after trying a product she recommended, I decided to explore her coaching a decision I’m so grateful I made. I didn’t have a huge amount of weight to lose, but what I was doing wasn’t working. With Kendra’s guidance, I realized I was close, just not fully aligned with the science-backed fundamentals. She personalized my plan, adjusted my macros, and answered every question, making the process simple no hunger, no confusion. If you want to lose a little or a lot, Kendra is the clear choice. (Down 22 pounds)
Lisa K. 43 yrs
"I'm down 16 pounds!"
I started working with Kendra in June 2025, and it’s been such a game-changer. I had been working with a male coach before and felt completely off track. Kendra helped me dial in my macros, and I’m down 16 pounds with way more energy at 43. I love her simple, real-food ideas, and you can tell she genuinely knows what she’s doing!
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